• 1. EVALUATING CUSTOMER SATISFACTION IN A PRIVATE BANK: INSIGHTS FROM A SURVEY IN BANGLADESH

    Shekh Safinul Islam*, Mohammad Aminul Islam**

  • 2. AN OVERVIEW OF THE VARIOUS MICROCREDIT PROGRAMS OFFERED BY NGOS OF BANGLADESH: A LITERATURE REVIEW

    Rehana Parvin*, Mohammad Aman Ullah Aman**

  • 3. UNDERSTANDING SUPERMARKET CHOICE BEHAVIOR IN BANGLADESH: THE ROLES OF REGULATORY FOCUS, STORE ATTRIBUTES, EPISTEMIC VALUE, AND ECO-CONSCIOUSNESS

    Sagor Ejarder*, Md. Imran Hossain**, Mariam Akter***, Md. Hazrat Ali****

  • 4. The Impact of Storytelling on Brand equity: A Study on Retailing Industry of Bangladesh

    Md. Arif Ullah *, Umme Hani Rumi**, Shahidul Islam Novel Sharker***